# Marketing Automation

**URL:** <https://www.virtocommerce.org/t/marketing-automation/197>\
**Category:** feature\
**Created:** [March 25, 2020, 5:47pm UTC](https://www.virtocommerce.org/t/marketing-automation/197 "2020-03-25T17:47:48Z")\
**Posts on this page:** 1\
**Page:** 1

<div class="post-metadata">

**Author:** ![OlegoO](https://yyz2.discourse-cdn.com/flex032/user_avatar/www.virtocommerce.org/olegoo/32/27_2.png) [@OlegoO](https://www.virtocommerce.org/u/OlegoO)\
**Post date:** [March 25, 2020, 5:47pm UTC](https://www.virtocommerce.org/t/marketing-automation/197/1 "2020-03-25T17:47:48Z")

</div>

**Feature name:** Marketing Automation  
**Readiness:** [out-of-the-box](https://community.virtocommerce.com/t/how-we-estimate-readiness-and-development-effort/178)  
**Development Effort:** [none](https://community.virtocommerce.com/t/how-we-estimate-readiness-and-development-effort/178)

## Overview

Marketing module represents a marketing management system.

**Key features:**

- Promotions.
- Dynamic content management for storefront.

The module uses a flexible rules engine. It can be personalized and easily extended by custom context and rules.

For example, you can add customer attributes, like country, age, list of previous orders, etc.

![image](https://canada1.discourse-cdn.com/flex032/uploads/virtocommerce/original/1X/5d351bc900753715ab4d0ca61e5a8b2e69b395cd.png)

### Promotions

There are two types of promotion rules: Conditions and Effects.

Promotion Conditions are split into two groups:

- Catalog Promotion Conditions - to make specific products and categories of products more attractive to shoppers through incentives, such as lowered pricing on a particular brand.
- Cart Promotion Conditions - encourage shoppers to increase their order size by providing incentives, such as free shipping on orders over a certain sum.

The **Effects** specify what benefits are granted by a promotion. They are the incentives used to encourage customers to purchase more or to purchase specific items. Examples of effects are:

- free shipping;
- discounts on specific products;
- free items;
- coupons for discounts on future purchases.
- etc.

### Dynamic Content

The Dynamic Content feature allows marketers to create personalized shopping experiences for customers. Using this feature, the marketer can deliver elements of the shopping experience based on a set of conditions or context.

The following should be considered before determining under which conditions the Dynamic Content will be displayed to the customer:

- What type of content should be displayed;
- The target audience who will see the content;
- Time period when the content should be displayed;
- Where should the content be displayed.

## References

[Marketing Module](https://github.com/VirtoCommerce/vc-module-marketing)  
[Combine Active Promotions](https://github.com/VirtoCommerce/vc-module-marketing/blob/dev/docs/combine-active-promotions.md#combine-active-promotions)