The Virto Commerce team wishes you happy holidays! May this season bring joy, warmth, and renewed inspiration as we enter a new year full of opportunities to continue innovating together on the Virto Commerce platform.
Thank you for your continued trust, valuable feedback, and collaboration. Your partnership is essential to our shared progress and success.
Here are the accomplishments for 2025:
- 290 user stories released
- 377 bugs fixed
- 109 contributions accepted
- 2 stable releases launched
Due to the ongoing enhancements, Virto Commerce has been recognized as a Niche player in the 2025 Gartner Magic Quadrant for Digital Commerce - our second consecutive year in the report.
The 2025 releases focused on strengthening usability, global readiness, and merchandising efficiency, icnluding:
- Accessibility upgrades: stronger keyboard navigation patterns (catalog interaction improvements).
- Global-ready UI: broad localization coverage across modules (multi-language enablement).
- Cleaner merchandising UX: facets normalization to unify similar attribute values and improve filtering consistency.
- Faster catalog setup: pre-filled units of measure + support for custom units.
- Better international UX: localized units of measure for consistent display across languages/regions.
Let’s take a look at the main new functionalities:
Platform and Frontend
| Functionality | Description |
|---|---|
| Configurable products | Support for products with selectable attributes and dependent options. |
| BOPIS (Click and collect) | Buy-online-pickup-in-store fulfillment flow introduced. |
| Brands page | Dedicated storefront page for browsing products by brand. |
| Color property type | Specialized property type for color-based filtering and display. |
| HTML property type | Property type allowing HTML content for product descriptions. |
| Unit of measure | Support for selling products in multiple measurement units. |
| Whitelabeling | Customize storefront branding without code changes. |
| Ready for Geo replicated deployment | Support for geo-distributed Platform and Frontend deployments. |
| Purchased before | Display previously purchased products to returning customers. |
| Property groups | Logical grouping of product properties for management and UI. |
| GA4 and GTM | Native integration with Google Analytics 4 and Google Tag Manager. |
| Order management module | Advanced order lifecycle management in the Platform. |
| Range slider | Numeric range filtering component for search and catalog pages. |
| B2C SKU selector | Optimized selector for B2C storefronts. |
| Expand variations | Display expanded product variations instead of grouped items. |
| News | Frontend section for publishing news and announcements. |
| Loyalty | Built-in loyalty points and rewards functionality. |
| Multilingual URLs | SEO-friendly localized URLs per language. |
| Facets normalization | Improved facet consistency across catalogs and locales. |
| Page Builder office | Administrative interface for managing Page Builder content. |
| Barcode scanner | Barcode-based product search and selection. |
| Product review | Customer reviews and ratings for products. |
| Back-in-stock | Notify customers when out-of-stock products become available. |
| Product and category name localization | Localized product and category names per language. |
| Buy now | One-click purchase flow bypassing the cart. |
| Cybersource payment method | Integration with the Cybersource payment gateway. |
| Account photo | User profile photo support in customer accounts. |
| Catalog mega menu | Multi-level mega menu for catalog navigation. |
| Broken link detection | Automatic detection of invalid Frontend URLs. |
| Redirect rules | Manage URL redirects for SEO and navigation continuity. |
| Scoped search and search history | Context-aware search with stored user search history. |
| “+/− Add to Cart” UX | Instant cart updates without unnecessary reloads after adding/removing products to cart |
| Enter credit card on checkout page | Inline credit card entry during checkout. |
| Save for later | Move cart items to a saved list for future purchase. |
| Shared shopping list | Share shopping lists with other users. |
| Elastic Search 8 module | Search provider module based on Elasticsearch 8.x. |
| Elastic Search 9 module | Search provider module based on Elasticsearch 9.x. |
| OR and AND for advanced search | Logical operators support in advanced search queries. |
| SQL query | Direct SQL querying for diagnostics and administration. |
| Environments comparison | Side-by-side comparison of Platform environments. |
| SEO module | Centralized SEO configuration and optimization tools. |
| JSON Platform editor with beautifier | Enhanced JSON editor with formatting and validation. |
| Debug SEO | Tools for diagnosing SEO issues and metadata rendering. |
| GraphQL replaced with Graphiql | A fully integrated API for the entire Platform or with tailored APIs for specific modules. |
| Partial GraphQL | A modular and self-contained subset of the overall GraphQL schema that is specific to a particular module |
| Developer tools | A section with access to useful diagnostics and integration developer tools |
AI assistance
| Functionality | Description |
|---|---|
| Platform and Frontend localization | Localization through JSON-based language files. |
| AI Smart capture | Intelligent document processing that not only recognizes and extracts text from documents, but also understands the context and meaning of the information by combining OCR with AI and machine learning. |
| Enhanced Virto OZ assistant | An integrated AI-powered assistant designed to help users navigate, learn, and work more efficiently with Virto Commerce. |
| Ask me about product | A smart product guide on the Frontend. |
Marketplace
| Functionality | Description |
|---|---|
| Enhanced Vendor-Opertaor communication | Vendor and Operator can now communicate with each other from Offer and Order details including files attachments. |
| Streamlined registration process | Vendors can submit registration forms to operators themselves to simplify the onboarding process. |
| Enhanced management and automation of various states and their transitions | Various states of orders, registration requests, and publication requests and their transitions can now be easily created and edited using the Visual Editor. |
| Quote module | The Quote module has been improved. |
| AI helper module | The AI Helper module supports text generation and translation. |
VC-Shell
| Functionality | Description |
|---|---|
| Complete UI Redesign | * Support for four icon packs (Legacy FontAwesome, Material Symbols, Lucide Icons, Bootstrap Icons) * Updated UI Kit components, and new core services (WidgetService, MenuService, DashboardService) to improve modularity and flexibility. |
| Mobile interface optimizations | Mobile views were enhanced with: * Compact grid layout. * Redesigned toolbar menu. * Toggleable hidden search bar. * Relocated notifications dropdown. * Improved blade navigation via long-press back button and widget limits with dynamic overflow handling. |
| Dashboard and widget enhancements | Dashboard functionality was improved with: * Simplified widget registration. * Drag-and-drop layout management. * Refined placement logic to avoid overlaps. * Performance optimizations across desktop and mobile. |
| vc-editor and toolbar improvements | The vc-editor gained: * Custom toolbar buttons * Font size and font family selectors * Tiptap plugin support. * Storybook examples, making content editing more flexible and developer-friendly. |
| Introduction of useBlade composable | A new useBlade composable enabled direct access to blade instances without dependency injection, simplifying development and improving integration in blades and widgets. |
| AI-powered code generation and module generator | A CLI-based generator for modules, blades, widgets, and forms evolved into an AI-powered tool using Model Context Protocol (MCP), enabling full module generation with a single command and optimized for AI-assisted IDE workflows. |
| Embedded AI-Helper Application | An AI-Helper application was embedded into VC-Shell, providing configurable request logging (Minimal or Verbose) to improve AI-driven development, debugging, and prompt transparency. |
| Documentation published | New extensive step-by-step guides have been published. |
Virto Commerce products updates throughout the year
- January 2025
- February 2025
- March 2025
- April 2025
- May 2025
- June 2025
- July 2025
- August 2025
- September 2025
- October 2025
- November 2025
- December 2025
This year has been highly productive for our company, and we are setting our sights on even greater accomplishments ahead. We welcome your ideas and collaboration as we continue building and evolving the B2B innovation platform together.
Happy holidays, and we look forward to working with you in the coming year!